Together with four of Australia’s top female typographers, we created a series of beautifully hand lettered Valentine’s Day cards. On the surface, they’re just like regular cards featuring cheesy metaphors used to describe love, but on the back an alarming statistic is revealed; For 1 in 3 Australian women, the quote on the card isn’t a metaphor. They experience physical violence at the hands of someone they know.
As the cards circulated, they started a conversation across Australia about an issue too often ignored, and encouraged those of us in healthy relationships think about those that find Valentine’s Day more difficult than most. Anyone could support the cause by spreading the word via #cardsagainstdomesticviolence or by purchasing a card to raise money for programs offered by Domestic Violence NSW.
D&AD yellow pencil winner, 2016.