We needed to disrupt the most competitive radio market in the world. The opposition has been running the same old formula for decades. So, we staged an intervention on FOX and Nova listeners.
Shabby dad and martial arts pom, Christian O’ Connell is going down surprisingly well in radio’s snippiest capital – Melbourne. He’s been accepted as part of the family, so we created these vox pops with a twist.
OFX are the newest way to move money around the world. To demonstrate this, we created an incredible installation with one of the oldest and the help of Japanese salt artist Motoi Yamamoto.
To launch Chartered Accountants Worldwide’s new positioning of trust leadership, we filmed daring athletes creating a telegraphic demonstration of the value of trust.
Waimete Honey is as pure as the driven snow. The bees do all the work and the people do nothing to it whatsoever. To sell this incredibly pure honey all we had to do was show exactly how little the humans actually do.
A bank that actually rewards you for giving them your hard-earned cash? It’s true. We wanted to celebrate the fact that there is at least one, by acknowledging all of the hard work that Virgin Money customers go through to get to where they are today. That’s why they deserve the extraordinary rewards.
How do you bring a POM to Australia’s toughest radio market – Melbourne? You don’ shy away from the Englishness. You give him a Melbourne entrance exam to make sure he’s up to the job.
If reading improves the mind, lack of reading may well be the root cause of some of the silly things we all know and love on the internet.
Australian Reading Hour is the cure. To publicise it, we asked famous authors and literary people to read out silly internet stuff. Their reactions gave us a clear message – don’t be dumb, read a book.
One of radio’s most listened-to double acts needed something catchy with energy that reflected their fun personalities. And Gold. It had to be Gold.
Jonesy and Amanda - we love you so much, we want to double you.
True Local needed to launch a suite of digital marketing products that were so simple, intuitive and clever that, literally, anyone could become a digital marketing expert.
Step up Steve the Carpenter – Tradie by day and digital marketing guru by day also.
Skip Drama this weekend with more data from Boost Mobile.
A lack of data in this day and age can lead to some pretty uncomfortable situations. Like getting lost without Google maps, or stranded without Uber. Thankfully with Boost’s Big Data Weekends you can skip the drama.
We created pre-rolls that dramatised everyone’s ‘no data’ fears. The longer the video plays the worse the situation gets. The only way to make it stop is by skipping it. We created a clever little ‘skip drama’ button which sat above the ‘skip ad’ button on YouTube, allowing the audience to skip the drama courtesy of Boost Mobile.
We developed a new brand platform, 'the Art of Prosperity' for Chartered Accountants ANZ highlighting the value that CAs bring to businesses and society, and how that value contributes to building communities and economies that enhance prosperity for us all.
The campaign focuses on the art – the skills – that Chartered Accountants apply in a business and social context.
To bring ‘the Art of Prosperity’ to life, we developed three completely different films with very different aesthetic approaches and production techniques.
For ‘Cake’, we created a zoetrope that tells the story of a small café business growing into a multi-national empire with the help of CA ANZ.
D&AD yellow pencil winner, 2016.
In 2014 – 2015 there were 42,457 substantiated instances of child abuse in Australia. We worked with the Australian Medical Association (AMA NSW) and the Children’s Hospital at Westmead’s Child Protection Unit to develop a campaign to raise awareness of child abuse.
Based on the alarming fact that a child in Australia is abused every 15 seconds, we created 'Stop the Clock’. This powerful image is the basis for the new website that serves the important functions of providing support for those experiencing, or exposed to abuse; for members of the general public looking for contacts in the event that they suspect a child they know is being abused; and to provide health professionals with valuable information.
Stories connect us. Even when we seemingly have nothing in common, books break down cultural and physical borders and bring us closer together. No matter who we are, or where we come from,
we all share the same passion.
Together with four of Australia’s top female typographers, we created a series of beautifully hand lettered Valentine’s Day cards. On the surface, they’re just like regular cards featuring cheesy metaphors used to describe love, but on the back an alarming statistic is revealed; For 1 in 3 Australian women, the quote on the card isn’t a metaphor. They experience physical violence at the hands of someone they know.
As the cards circulated, they started a conversation across Australia about an issue too often ignored, and encouraged those of us in healthy relationships think about those that find Valentine’s Day more difficult than most. Anyone could support the cause by spreading the word via #cardsagainstdomesticviolence or by purchasing a card to raise money for programs offered by Domestic Violence NSW.
D&AD yellow pencil winner, 2016.
To position H&R Block Tax Accountants as the ultimate choice this tax season, we created a campaign reminding Australians that when it comes to getting more back this year, H&R Block don’t miss a thing. Each component of the campaign targets tax-payers with various executions of one visually engaging question: if you don’t see the guys at H&R Block, what might you miss this tax season?
How a race unleashed the power of an entire community
Nike wanted a deeper engagement with Australian female runners. We began by creating Nike SHE RUNS, a social-platform that united these women into one community. We then asked them about the obstacles they faced as runners. They told us they felt restricted in a way male runners weren’t. They were afraid to run alone at night. Together with the community, we decided to act. With Nike’s support, women banded together to form night run clubs across the country. Passionate runners fronted their own local recruitment campaigns. Women began sharing personal stories via She Runs, which were crafted into a short film featuring real runners. As the community grew, we took it one step further by launching Nike She Runs The Night, a 13km race that challenged women to defy the night, together.
For indigenous Australians storytelling is not just a means of communication, it's a finely tuned art. This poster campaign is a celebration of modern indigenous storytelling.
We captured a wide range of Indigenous Australian people either telling or being told a story. The result was a suite of beautifully captured moments, which we featured on-air, in press, outdoor and online to launch the first free-to-air indigenous TV channel to the Australian people.
Ron de Jeremy - Launching a premium rum on a beer budget
Legendary porn star, Ron Jeremy, wanted to
launch his new rum in Australia. But with only 10 days and $0 to put on a
launch party, we were up against it. Our idea?
Get Sydneysiders to throw the launch party themselves and invite Ron along. The unusual request went viral and it wasn’t long before party invites, friend requests and some very naughty photos started pouring in. On one steamy night in March, Ron, his pussy wagon and hundreds of bottles of rum blazed through 7 house parties across the city. On top of attracting $300k of free media, flogging $1.94 million worth of product and making Australia the number 1 global market for Ron de Jeremy rum, we gave Sydney one really, really great night.
We were tasked to strategically rebrand WSFM 101.7's breakfast show featuring Jonesy and Amanda for TV, print, outdoor and digital.
This pure gold campaign was the fresh, new result that helped broaden the listener network for the channel.
SBS - Seven billion stories and counting
SBS marked the recent population milestone with an emotive campaign celebrating the potential of stories and the diversity of human culture. It premiered on the day the world’s population reached 7 billion.
SBS - Changing a company’s DNA, not just their tagline
‘Seven Billion Stories & Counting…’ is an ongoing brand idea that has transformed SBS both internally and externally. It re-energised and re-focused staff as passionate ‘curators’ of the world’s most diverse stories. The broadcaster, once perceived as a silo for non-English speakers, is now embraced as a vibrant, multicultural network relevant to all Australians.
SBS - Australia. The Lucky Country*
*Lucky country applies to whites only. For over 70 years, The White Australia Policy was in place to keep non-white, non-British races out of Australia. Coloured immigrants subjected to racial discrimination, restrictions and deportation. Struggles continue today.
We created a unique design campaign for Invisalign to appeal to teens all across Australia. Real teen patients undergoing the teeth alignment treatment were featured in the photography and in testimonial videos.
A campaign for Who Do You Think You Are?, the show that uncovers the ancestors of famous celebrities
SBS - Brilliant in any language coffee table book
SBS In-Language is a translation service. “Brilliant in any language” is a coffee table book and direct mail piece. We literally translated the word ‘Brilliant’ into forty different languages then used the aesthetic from each culture to create an engaging and memorable way to promote the service.
Marina Bay Sands - Luxury awaits
We launched The Shoppes at Marina Bay Sands to the domestic and international markets with a campaign oozing luxury and sophistication.
It helped the retail complex become just as much of a premium tourism
draw card as the casino itself.
First Australians chronicles the birth of contemporary Australia as never told before, from the perspective of its first people. First Australians explores what unfolds when the oldest living culture in the world is overrun by the world’s greatest empire.
Featuring a unique formulation to make hair stronger, Tresemmé’s Split Remedy makes it easier to maintain long hair. Our challenge was to share this news with women who had switched-off from an endless bombardment of generic hair-care advertising.
So, rather than create a message, we built a service. Scissor Free Salon celebrates the creative potential of longer hair, showcasing the styles and techniques our research indicated Australian women were desperately hunting.
Developed for mobile, tablet and desktop, and accessible as an embedded social app, the salon and its community continue to grow.
We were tasked by Nike to do stills campaign for their global football directive MakeitCount by capturing heroic shots of local athletes. We shot a variety of players across the NRL, AFL and A-league codes and seeded these online and in OOH prior to and during football season.